PURE is Teaming Up with HonorHealth
By Kent Berk on March 19th, 2025 in BLOG, Vulnerable Adults
Kent and his brother’s new business venture, PURE Pickleball & Padel, has announced a groundbreaking partnership with HonorHealth, one of Arizona’s leading nonprofit healthcare systems, to integrate elite sports medicine services into our upcoming world-class facility in Scottsdale! Under a multi-year agreement, HonorHealth will serve as PURE’s exclusive health and wellness partner, offering state-of-the-art medical and recovery services to support the growing pickleball community. The collaboration includes a 3,000-square-foot sports performance and recovery center, providing first aid, athletic training, injury prevention, and rehabilitation programs for members and visitors.
The PURE facility, developed in partnership with Caliber, is set to be the world’s largest indoor pickleball complex, boasting 50 courts, a professional arena, and luxury amenities. The facility aims to serve as a hub for competitive and recreational players, corporate events, and national tournaments. HonorHealth’s integration ensures athletes have access to premier care, with a seamless transition from injury prevention to rehabilitation. This partnership underscores a shared commitment to promoting health, wellness, and community engagement in Arizona.
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